Molly Lempriere

The submission date for the Electrolux competition is nearing, and this year there is even
more incentive for design students to take part as the prize money has been doubled.
This year the theme is Healthy Happy Kids, with the company putting an emphasis on
designs that focus around air purification, cooking and fabric care. Competitors are asked to
design something which will help children to grow up in an environment which encourages
healthy and happy individuals.

Electrolux asks students from around the world who are studying Creative Design to
get involved with the project. To enter you simply need to submit a description of your
vision, a visual sketch illustrating the idea and a description of the consumer benefits. Then
the top 100+ designs will be displayed on their website, along with the designers getting
expert feedback on their designs from the experts at Electrolux. These will go online in early
May before the final winner is chosen.

In 2014, a design student from a UK university won the competition with her
innovative design concept ‘Future Hunter Gatherer’. The winner, Pan Wang who studies at
Central Saint Martin’s, was chosen from over 1,700 submissions from over 60 countries. She
is also available to interview as part of the competition.

This year the prizes on offer are;
1st prize: € 10,000 and 6 months paid internship at Electrolux

The internship takes place in one of the ten design centres that Electrolux has around the
globe. The headquarters of Electrolux is situated in Stockholm, Sweden. Many of the winners
have continued to work for Electrolux after the internship.

2nd prize: € 6,000

3rd prize: € 4,000

Online votingPeople’s
Choice: € 2,000

The competition opens for entries on the 4th March and the submission deadline for the
competition is 8th April 2015. For more information
see http://electroluxdesignlab.com/2014/brief-and-theme-2015/